Ayam Brand™ Community Care Campaign 2021 Supports Lives, Promotes Health and Sparks Livelihoods of 3 NGOs in Kedah and Perlis

By : Chha

The COVID-19 pandemic is a trying time for everyone with charity organisations particularly hard hit as contributions from corporate donors and the public have reduced. Ayam Brand™, famed for its quality, no preservatives and no added MSG, healthy and convenient canned food, is here for Malaysians with the return of the Ayam Brand Community Care Campaign 2021. Ayam Brand has always been taking care and giving back to the community with their various campaign. Even though this year Malaysia is still under a big hit from the pandemic, Ayam Brand make no exception and still proceed with their Community Care Campaign.

Themed as #AyamBersamaMu, it promotes healthier lifestyle choices through the 3S concept of the Malaysian Healthy Plate, nurtures livelihoods through the #AyamFutureCreator program while contributing two months supply of Ayam Brand products to participating homes. With these 2 months long supply of Ayam Brand products, participating homes are able to have healthy food supply and this will also help participating homes to see through times like these when donations are scarce. It is awesome to know that Ayam Brand™ is always there to care for the community.

This year’s campaign is fully virtual and SOP-compliant for the health and safety of all participants, allowing experts dietitians from KPJ Damansara Specialist Hospital and 18 year old entrepreneur and well-known content creator Arianna Natasha of Arianna Kitchen to interact with children in all states.

Expert Dietitian Ms Adiba

The KPJ Damansara’s Dietetic Services team are providing a virtual workshop on the Malaysian Healthy Plate popularly known as #SukuSukuSeparuh that recommends each daily meal to consist of a quarter protein, a quarter complex carbohydrates and half of fruits and vegetables, in portions based on the individual’s palm, fist and cupped palm size. This easy to visualize guide can be a guide for lifelong healthy eating.

KPJ Damansara Specialist Hospital is proud to be part of the Ayam Brand Community Care Campaign 2021. Prevention is better than cure, they are committed to reaching out to the community and sharing vital health knowledge. Everyone need to start teaching the young about living a healthy life, in efforts to create a healthier nation for the future especially during the pandemic. #SukuSukuSeparuh is easy for children and adults to grasp and to follow for a healthier lifestyle. KPJ Damansara Specialist Hospital find that reaching out to the kids through this virtual event allows even the shy ones to ask questions in the chat and to maximise their understanding.

Arianna Natasha from Arianna Kitchen

Arianna Natasha, the 18-year-old founder of Arianna Kitchen and a well-known Malaysian content creator proved an excellent mentor for the children. Not much older than them, she has been a content creator for five years and has amassed almost 400,000 followers on Instagram. As a self taught content creator, she made the #AyamFutureCreator workshop session easy and easily relatable for the participants.

Content creation is hard work that requires skill, patience and creativity. It can be a good career and the start of an online business for these kids, providing them with livelihood. Arianna shares that she is excited to see how they progress and wish that there had been a program like this when she started as a content creator because it would have saved her from making many mistakes. Arianna is happy to be mentoring the next generation of content creators and entrepreneurs through the #AyamFutureCreator program adding that Ayam Brand sandwiches were among the earliest snacks she learned how to prepare for herself as a child. This virtual event opens up more ways for Arianna to share what she have learned and guide others.

It will aid and educate 1500 children from 32 charity homes nationwide while providing them with more than 230,000 healthy Ayam Brand meals. This includes 125 children from Pusat Jagaan Teratak Rahmat, Perlis, Pusat Jagaan Superkids, Kedah and Pertubuhan Kebajikan Rumah Mentari, Kedah.

Ayam Brand™ CSR campaign which is now in its fourteenth year has contributed more than 2 million healthy meals to more than 25,000 people from 539 charity homes and NGOs. The pandemic has caused major changes in the way everyone live, learn, work and play. There is more emphasis on making our own meals, being more focused on health and mental health, and exploring entrepreneurship and starting small businesses especially through social media. The Ayam Brand team considered these factors in creating the #AyamBersamaMu campaign so that it is timely, relevant and useful to all participants giving them the basics of better diets and inspiring them to be future content creators.

Through this campaign Ayam Brand are facilitating the transfer of useful knowledge and skills, giving children access to expert coaching and mentoring, while providing tangible support of two months’ supply of Ayam Brand products for each participating home. In addition, #AyamFutureCreator participants stand to win a total of RM 6000.00 in Perbadanan Tabung Pendidikan Tinggi Nasional (PTPTN) SSPN saving plans.

Each participating home has received an #AyamBersamaMu starter kit of kitchen utensils, lighting, and filming accessories as well as Ayam Brand products for their journey towards becoming future creators. The two months’ supply of products include kids’ favorites that are high in protein and rich in Omega-3 namely Ayam Brand Tuna Mild and Spicy, Ayam Brand Saba Deli Natural and Ayam Brand Baked Bean Cheese.

The #AyamFutureCreator competition requires teams of children to create a 1 to 3 minute cooking video using Ayam Brand products, using #SukuSukuSeparuh Malaysian Healthy Plate principles, based on the tutorial by Arianna. The kids will need to film, edit, tag, hashtag and promote the video on social media to hone their skills as content creators. Arianna, the Ayam Brand team and the KPJ Damansara Dietetic team will decide on the winners, who stand to win a total of RM6000.00 in PTPTN SSPN saving plans.

The KPJ Dietetic Services team are also judges of the Ayam Brand Show Us Your Healthy Plate competition that saw teams from each home, assembling healthy meals based on #SukuSukuSeparuh guides. The top three teams for each state will receive trophies, certificates of participation and customised lunchboxes.

To find out more about the #AyamBersamaMu CSR campaign and #AyamFutureCreator program visit https://www.ayambrand.com.my or join https://www.facebook.com/ayambrandmalaysia.

Posted Date : 25 October 2021

Posted Time : 11.09 pm