By : Chha
From Bricks to Clicks now the Retail chain Sunshine and their in house fashion label a.s.a.p launches official stores on Shopee. This mean that you will be able to shop for items from Sunshine directly from Shopee and this makes shopping a whole lot more easier !
Shopee users as well as Sunshine fans can beam with joy as the retail chain brand of departmental stores, supermarket and shopping mall is now on Shopee. Purchasing for groceries can now be done in the comfort of one's home.
Sunshine and Shopee Apps
So far Sunshine, the retail chain brand has six outlets across Penang with five on the island and one on mainland covering a total floor size of 467,391 sq ft. In 2015, it launched its own webstore called Sunshine Online. Sunshine further expend into the online realm with the opening of an official store on Shopee, this will see a bigger contribution to the brand's revenue growth.
Through Shopee Malaysia, Sunshine will be able to reach out to 16 million users across Malaysia to further fuel sales whilst leveraging on the platform's unique selling points including Shopee's Lower Price Guaranteed, free shipping programme and Super Brand Day. It can also be part of key campaigns like Shopee 9.9 Super Shopping Day in September and Shopee 11.11 Big Sale in November. The recently concluded Shopee 12.12 Birthday Sale in December saw over 12 million orders across the seven countries which are Taiwan, Singapore, Malaysia, Indonesia, Thailand, Vietnam and Philippines, where Shopee is in.
The Sunshine official store on Shopee which is also called as Sunshine Online, will kick off with 1,500 products before increasing to more product offerings, ranging from canned and packed food, organic consumer goods to household supplies. To provide a complete and unique shopping experience, Sunshine has also expanded its Sunshine Online Delivery Service to the mainland of Penang so that customers will be able to shop from the comforts of their home.
During the Launching at Gusttimo Cafe, Cynthia Hwang, Chief Executive Officer, Sunshine Wholesale Mart Sdn Bhd attributed Shopee's position as the leading online shopping platform in Malaysia is the reason for their collaboration. "With one of the largest customer base and an active listing of around 28 million, our nationwide partner Shopee will be able to bring Sunshine to everyone's doorstep. Going onto Shopee allows our customers, especially those out of Penang, to enjoy our services, special deals as well as a wide range of products that they might not find it anywhere else," she said.
Cynthia added that they strive to create a platform for customers to shop whenever and wherever they are. "Further emphasis and focus are placed to grow our online trade channels through a team dedicated to our e-commerce agenda. As we grow our partnership, our plan is to increase the range of products and work together with the platform to provide more exciting deals in the coming months especially during the festive seasons and big campaigns." she pointed out, adding that they are projecting a yearly growth of 100% on the platform.
To offer a diverse range of products to customers, Sunshine's in-house fashion label a.s.a.p is also launching its official store on Shopee called iloveasap. Synonymous with chic apparels that are attractive, stylish, affordable and with personality, Shopee users will be spoilt for choice as they scroll through casual yet trendy apparels from fashion brands a.s.a.p, Studio 365 as well as Bff. In conjunction with the iloveasap launch on Shopee, users get to enjoy 40% off on all normal-priced items. Promotion is valid until 28 February 2019.
Cynthia concluded, "Fashion is one of the most in-demand categories for e-commerce. There is a sizeable market that constantly calls for good quality, fast fashion items. While there are already many brands in the market that supply to this demographic, iloveasap answers this demand by creating a niche in a huge fashion industry with attractive and affordable styles for trendsetters."
The launch of the official Shopee Sunshine Online and iloveasap stores could not have come at a more opportune time with Chinese New Year around the corner. "With a wide assortment of quality and authentic products that come with the best deals, shoppers will have many great things to choose from as they prepare for the festive season when they shop at Sunshine Online and iloveasap on Shopee," said Tan Ming Kit, Category Manager, Shopee Malaysia.
It is a momentous event for Shopee with Sunshine Online and iloveasap coming onboard the platform. "It is in keeping with the pledge we made three years ago when Shopee was founded which are to enable, empower and grow with local corporations even as Shopee strives to revolutionise the way Malaysians are shopping. We look forward to a wonderful and prosperous partnership with Sunshine Online and iloveasap," Tan concluded. Here is a quick look at some of the fashion from a.s.a.p and Bff.
The partnership between the e-commerce platform and homegrown retail brands is also part of the Shopee Kongsi Fa Cai campaign celebration which is currently ongoing until 6 February 2019. It features an 88% daily cashback, 88,888 mystery boxes, the popular Shopee Shocking Sale with products from as low as RM0.88 as well as Shopee Shake and Shopee CNY Live Quiz where users stand to win attractive prizes and Shopee coins.
To check out what Sunshine Online and iloveasap has in store for users, visit https://shopee.com.my/sunshineonline and https://shopee.com.my/iloveasap.os. Additionally, shoppers who visit the Sunshine Online store on Shopee before 7 February 2019 can enjoy a RM 5.00 off simply by claiming the voucher with the code SUNSCNY19. Terms and conditions apply.
Posted Date : 17 January 2019
Posted Time : 12.43 am
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