Tiger launches its 2021 Chinese New Year campaign

By : Chha

Chinese New Year 2021 is coming really soon and thanks to Tiger and the management team of Heineken Malaysia Berhad for sending me the full fledged media launch in a box to welcome the ‘ONGsome’ Year of the Ox. This really brighten up my day when I receive the Launch Box and it makes me feel excited to celebrate this coming Chinese New Year with Tiger !

Tiger Beer, Malaysia’s Number 1 beer is known for organising grand launch events to auspiciously kick start the Chinese New Year period. Determined not to break the tradition this year, Tiger brought an ‘ONGsome’ launch to media and trade partners in the comfort of their own homes and offices with an innovative Augmented Reality twist. Tiger Beer is fully utilizing the Augmented Reality to make things more interesting for everyone.

Unboxing the Launch Box is really fun. It is not only filled with Tiger Beer but the Tiger ONG Box contained everything guests would experience at one of Tiger’s legendary CNY launches where you will find auspicious greetings, delectable Chinese New Year snacks, exciting games and exclusive goodies, and of course plenty of Tiger Beer ! I do the unboxing with a unique Augmented Reality (AR) experience as I watched greetings from Roland Bala, Managing Director of Heineken Malaysia Berhad (HEINEKEN Malaysia) appear on the virtual stage.

I really like what I see in the Launch Box. The four very unique can design of Tiger Beer which is the key feature of Tiger’s CNY campaign, 'Bring on the ONG' and it is a limited edition Tiger Beer and Tiger Crystal festive cans. For the very first time, Tiger has introduced limited edition festive can designs in Malaysia, with a meaningful message to make the CNY celebration merrier. These nice design of Tiger Beer can is a collectible cans in auspicious colours of red and gold are available in two sets of Tiger Beer and Tiger Crystal packaging so that you can enjoy different types of Tiger Beer while completing the collation, when combined, the characters on the cans will give the greeting ‘Wang Shi Ru Yi’ which means ‘Be Prosperous As You Wish’, encouraging everyone to look ahead to the coming year with more optimism and hope for more luck. Good news to you as you can get these collectibles cans too !

While the limited edition designs look great in their own right, they really come to life when scanned with a smartphone. Doing so on the ‘Wang’ and ‘Ru’ cans will reveal an exclusive AR experience with auspicious greetings to invite more ONG. And if that wasn’t enough, it also unlocks a free spin on the Tiger ‘ONG’ Wheel with great prizes up for grabs ! Tiger Beer does not only bring you something awesome for you to cheers on through their Beer but also allows you to win prize through their games.

You will be able to get hold of these limited edition cans when you purchase one carton of Tiger Beer and one carton of Tiger Crystal at participating off trade outlets. There are two sets to collect, with two designs in each set. The limited edition cans are available from 16th January until 10th February 2021 at participating outlets across Malaysia, while stocks last. You can check out https://tigercny.my/ for more information and to experience the AR animation yourself.

The Launch Box comes in two layer. With the top layer being the Limited Edition Collectables Tiger Beer Cans while the lower layer, there are Chinese New Year snacks with auspicious meanings to bring in more ‘ONG’ in the year to come. Sweet pineapple tarts, succulent ‘bakwa’, peanuts and pistachios were carefully selected so the Year of the Ox will be filled with prosperity, good luck, longevity and joy. The snacks taste good and I start munching on them the moment I took them out of the box.

From Now until 28th February 2021, those who purchase big bottles of Tiger Beer, Tiger Crystal, Heineken® or Guinness at participating restaurants, food courts or coffee shops, can check underneath their bottle caps for the ‘ONG’ characters representing different prizes to be won including ‘ONGsome’ cash Ang Pows and Tiger Ong Lai Bowl Sets !

In addition to the Tiger CNY goodies, Guinness Gold Playing Cards are also up for grabs with every purchase of Guinness products worth RM 200.00 at participating hypermarkets and supermarkets. Meanwhile, Heineken® fans can get an exclusive Heineken® Cooler Box with RM 250.00 spent on Heineken® or Heineken®. The Cooler Box is an awesome addition to this year Chinese New Year where you can keep all you Heineken or Tiger Beer cool when enjoying them with friends and family.

To redeem, you can visit https://tigercny.my/ to upload your receipts and once confirmed, the prizes will be delivered straight to their doorsteps without the need of you to trouble yourself to go pick it up. What’s more, with every RM 288.00 spent on HEINEKEN Malaysia products in a single receipt, consumers will get a free spin on the ONG Wheel, standing to win even more amazing prizes. The Spinning of the ONG Wheel can be done safely online without the need to leave home.

For those looking at slaying in an exclusive Tiger x Pestle and Mortar t-shirt this Chinese New Year, you can simply spend above RM 20.00 on HEINEKEN Malaysia products at 7 ELEVEN and MyNews outlets nationwide and it is that easy, an exclusive Tiger x Pestle and Mortar t-shirt could be yours. Remember to redeem by sending a photo of the receipt to 011 - 39879037 via WhatsApp from 16th January until 10th February 2021. Shoppers at 99 Speedmart stand to win prizes including an Iphone 12 and RM 50.00 vouchers when purchasing RM 200.00 worth of HEINEKEN Malaysia products in a single receipt between 1st January and 15th February 2021.

You can stay safe and don’t even have to leave your homes to get amazing rewards this Chinese New Year, thanks to Drinkies, HEINEKEN Malaysia’s home delivery service. They will send your order directly to your house ! In addition to getting chilled beers and ciders delivered directly to your doorsteps, you will also get a set of Tiger Ong Lai Bowl Set upon purchase of RM 210.00 worth of Tiger Beer, Heineken® or Guinness, including Tiger Crystal. This promotion is available from 11th January until 28th February 2021, for more information you can visit www.drinkies.my

Whilst Tiger Beer strives to deliver ‘ONGsome’ festive cheers to everyone, it is important that we do this in a responsible way in compliance with MCO SOPs. All promotions will therefore be subject to change in line with the relevant regulations. For more information, visit Tiger Beer’s Facebook page at www.facebook.com/TigerBeerMY or https://tigercny.my. Promotions are only open to non-Muslims aged 21 and above.