Ayam Brand Continues its Commitment to a Healthier Malaysia with its 17th Annual Community Campaign with this year’s campaign focuses on healthy meals and staying active

By : Chha

Ayam Brand which is a 132 year old household brand famed for the wide range of quality, no preservative, no added MSG, convenient and Halal certified canned food, is committed to continue its annual community care campaign, which was first introduced in 2008. Even after to many years, Ayam Brand still strongly believe that campaign as such is really important and must continue their commitment to do it every year.

This year’s theme, #AyamBersamaMu Sihat & Cergas, aims to promote healthy living among children across Malaysia. The campaign, in its 17th year, has benefited over 28,350 individuals from 635 NGOs, providing more than 2.2 million nutritious meals to them. This year’s campaign will focus on building good nutrition habits with Omega-3 for healthier children and making fitness a part of every child’s life for a fitter generation of Malaysians.

In Penang the recipients of the campaign are Wisma Yatim Lelaki Islam Pulau Pinang, The Salvation Army Penang Children's Home, Penang Shan Childrens Home Association and Crystal Family Home. In partnership with Focus Point Group, nutrition and fitness expert, Ayam Brand will be holding workshops related to the Malaysian Healthy Plate with emphasis on Suku-suku Separuh, fitness routines that the children can do at home and a fitness challenge to encourage the children to remain active, for the participating charity homes in Johor, Pulau Pinang, Sarawak, Sabah, Kuala Lumpur and Selangor.

According to the Head of Marketing at A. Clouet (Malaysia) Sdn Bhd, the brand strongly believes everyone deserves access to healthy food and the opportunity to lead a healthy life. Through this annual community care program, A. Clouet Sdn Bhd aim to empower individuals and communities to make positive changes to their health and well-being.

Data from the Ministry of Health Malaysia shows that the Omega-3 fatty acid intake of the average Malaysian is currently low. They suggest three ways to remedy this, namely eat more pulses like beans, tofu and fish, use cooking oil that is a blend of palm olein and Omega-3 rich vegetable oil and include Omega-3 rich foods.

Omega-3 is very crucial for heart, brain, nerve, skin and eye health. Ayam Brand are providing products with Omega-3, with the aim to provide one of the key nutrients for the children in this campaign. This year, Ayam Brand are integrating fitness into their campaign to maintain healthy lifestyles. Malaysia sees a rise in childhood stunting and obesity rates hence Ayam Brand would like to promote healthy living and fitness program into their campaign. Knowing our nation is still facing the challenge of obesity, Ayam Brand is starting somewhere to help address that.

Recently, reports show that health literacy among Malaysians remain low. Malaysia has the highest number of diabetes and obesity cases in Southeast Asia. Ministry of Health is alarmed that one in three school-going students are overweight or obese. Ayam Brand is also collaborating with Focus Point Group on eye health and those who require them will receive prescription glasses sponsored by Ayam Brand in a way of giving back to society.

Ayam Brand are continuing with the eye health for their campaign as a global analysis recently reported that children’s eyesight is steadily getting worse with one in three now short-sighted or unable to see things in the distance clearly. The report mentioned the highest rates are in Asia. Ayam Brand is doing what they can to assist children who need a clearer vision.

Children learned about making healthier dietary choices through an informative and engaging session with Mr Victor Chao, a nutrition and fitness expert on the Malaysian Healthy Plate, with an introduction to the importance of Omega-3 for their eye health.

A proper nutrition is important for children's overall well-being, especially the consumption of protein for growth and development. One of those good protein sources is from fatty fish like tuna, saba, sardine and mackerel, with good sources of Omega-3, which is vital for children's brain development and eye health. Since human body can not produce Omega-3 on its own, we need to obtain it from the foods we eat. One should consider consuming at least 2 servings of fatty fish weekly.

Posted Date : 16 November 2024

Posted Time : 4.04 pm